Frer validated driver demand pre-launch using a single high-converting video and just $240 in ad spend.
Total Spend
Driver Sign-Ups
Campaign Duration
Cost Per Acquisition
Frer App needed drivers before launch, but faced major challenges
A single AI-generated video that explained what Frer is, why drivers should care, and why they should sign up now
Meta Ads for demand generation and Google Ads for intent capture – simple, effective and laser focused.
No complex funnel. Just a direct path to a simple sign-up page built for maximum conversions.
No edits. No variations. Just one clear message.
Driver Sign-Ups
Cost Per Acquisition
Total Spend
A simple, validated acquisition channel before launch.
Users understood the offer instantly.
“Be among the first” is more powerful then “buy now”.
Simple sign-up. No lengthy forms. Less friction = higher conversions.
All budget went behind one strong message. No wasted spend on testing.
Get a high-converting AI video ad – fast, affordable, and built to drive real results
No long-term contracts. No bloated agency fees.
