Google’s AI is answering your customers’ questions before they ever click a link. We make sure your business is the answer it gives them.
Google Gemini is now integrated directly into Google Search, generating AI-powered answers at the top of results pages. Your customers are searching:
If Gemini isn’t citing your business in these AI-generated answers, you’re invisible to a growing percentage of searchers — even if you rank on page one. AI Overviews are now appearing for millions of NZ search queries, and the businesses cited in them get a disproportionate share of trust and clicks.
Google Gemini Optimisation — also known as Generative Engine Optimisation (GEO) — is the process of structuring your website’s content, authority, and technical signals so that Google’s AI models choose to reference your business when generating answers. At Elevare, we align your content with how Gemini interprets expertise and trust, implement the technical schema that AI crawlers rely on, and build the external authority signals that make Google confident in recommending you.
We restructure your key pages to directly answer the questions Gemini users ask — in the conversational language patterns that AI models are trained to prefer.
Google’s AI Overviews prioritise Experience, Expertise, Authoritativeness, and Trustworthiness. We enhance every E-E-A-T signal on your site to make you the obvious credible source.
We implement FAQ, HowTo, LocalBusiness, and Service schema that acts as a direct briefing document for Gemini — telling it exactly who you are and what you offer.
Gemini trusts businesses that are mentioned across reputable sources. We build your brand’s presence across NZ directories, publications, and authoritative websites.
While other agencies are still focused on traditional keyword rankings, we’re already getting our clients cited by AI. Join them.
We understand NZ search intent, local business patterns, and the specific queries Gemini answers for NZ users.
We track your AI citation rate, AI Overview appearances, and the lead volume they generate — not just rankings.
Gemini Optimisation works best alongside SEO and technical improvements. We deliver all three as an integrated strategy.
Yes — significantly. Traditional SEO targets keyword rankings. Gemini Optimisation targets AI-generated answer boxes. The techniques overlap but the focus is different: we're optimising for citation, not just ranking.
We track this for you. We monitor relevant queries, screenshot AI Overview appearances, and report on how often your brand is cited and what context it appears in.
